
The deterministic rules-based algorithm
The algorithm is not providing a simple recommendation, it's providing you the complete and transparent answer. The decisions our algorithm makes is easily understandable by humans. You can see exactly why each segment was excluded. No magical thinking or confusing blackbox AI.
Product Features
1. Zero-Querying
No more SQL, complex formulas, or deep stats required. Comparative analysis is automated.
2. Drill Down UX
Comparative is completely comprehensive - it analyzes all of your data in seconds. Every segment, every metric, every user is explored. Our drill down UX means no insight goes unnoticed.
3. Trustable
Comparative surfaces every change that is statistically significant, excluding any outliers and correlations. All of this is visible and completely auditable.
4. Transparent
Comparative leaves an easy-to-follow papertrail. Anything Comparative produces you can reproduce in SQL. There is no black box magic or guesswork, just results.
5. Google Docs Style Collaboration
Comparative's collaboration tools allow you easily to comment and share reports. Teams can work together on a shared canvas to understand and discuss insights.
Comparative vs. Traditional BI Tools
BI tools are search-driven dashboarding tools - you have to know where to look and what to ask. Comparative delivers true analytics.
You don’t need to know where to look, or the right question to ask. The key insights that explain the “why” behind changes are automatically surfaced.