Our mission is to make the world data-driven by empowering every person, in every role, across all industries to use data to make important decisions.

Hi! I’m Sasha McKinnon, the CEO of Comparative.

There is an unseen intellectual divide rapidly growing in the world right now. As data becomes abundant, analyzing all of it becomes increasingly time-consuming and expensive. Those who can afford it have an intellectual advantage – more analysis equals more thorough, more rational decision making and objectively better results.

The problem is without a large team of experts, thousands of man-hours, and millions of dollars annually, it's impossible to effectively discover the insights buried in that data. This puts most businesses at a disadvantage:

  • Very few people have the expertise required to perform analysis.
  • Small to medium-sized businesses can rarely afford the time or expense to build the infrastructure required or buy the tools.
  • Large companies centralize their data analysis leading to bottlenecks, delays, and incomplete results.
  • The majority of nontechnical roles have no meaningful quantitative insight into the results of their work.

At Comparative, our aim is to close this intellectual divide. We are democratizing data, so that everyone, in every role, in every company, in every sector, in every country can instantly and simply make accurate data-driven decisions.

Photo of Sasha MacKinnon
Sasha MacKinnon
Co-Founder & CEO

While building the mobile gaming company, Mino Games, the CEO, Sasha McKinnon, and CPO, Shane Sareli, experienced a common business problem; Despite spending tons of time and resources building an ETL, setting up countless dashboards, and having a  team of multiple analysts, they still couldn’t get the quick answers to critical business questions.

In trying to find the reason why key metrics like revenue or conversions spiked or dropped, it was still impossible to get the complete answer in a reasonable amount of time, and hidden insights were missed.

After researching all the analytics solutions available,  there was nothing  that was solving this problem in an effective way, so they set out to do it themselves. A year later, the Comparative algorithm was born.

It was not long before fellow founders and business leaders were asking if they could access the algorithm to help them with the very same problem. Today, the Comparative team is working with countless organizations of all sizes helping them achieve the deepest level of insights.

Founding Story

Meet our Leadership Team

Photo of Sasha MacKinnon
Sasha MacKinnon
Co-Founder & CEO

Sasha has a deep technical background in software engineering and data science, and prior to founding Comparative, scaled Mino Games, his first venture, to tens of millions in revenue and 100+ employees.

Photo of Darren Pegg

Darren has over 30 years experience shipping low level technical products, including graphics systems, databases, game engines, and more.

Darren Pegg
Co-Founder & CTO
Photo of Arina Vlasova

Arina is EX - Strategy & Operations at PwC and EX - Director, Strategy & Operations at US Mobile. She served in a leading and critical capacity on projects for billion dollar companies.

Arina Vlasova
Chief of Staff
Photo of Brielle Perry

Brielle Perry has 10 years experience in sales and biz dev at growth phase SaaS companies. She started a Startup Executive Consultancy, and was VP of Sales at Inclusively and Tagboard.

Brielle Perry
VP of Sales
Photo of Jessica Norman

Jessica is a startup executive who co-founded Harbinger Strategy, a global business development and sales consulting firm. She has an MBA from Columbia University.

Jessica Norman
VP of Business Development
Photo of Alex Samerev

As a senior engineering and IT executive, Alex brings over 25 experience in engineering and software development, previously leading engineering at Stradigi, CN, and Ericsson.

Alex Samerev
VP of Engineering