While building the mobile gaming company, Mino Games, the CEO, Sasha McKinnon, and CPO, Shane Sareli, experienced a common business problem; Despite spending tons of time and resources building an ETL, setting up countless dashboards, and having a team of multiple analysts, they still couldn’t get the quick answers to critical business questions.
In trying to find the reason why key metrics like revenue or conversions spiked or dropped, it was still impossible to get the complete answer in a reasonable amount of time, and hidden insights were missed.
After researching all the analytics solutions available, there was nothing that was solving this problem in an effective way, so they set out to do it themselves. A year later, the Comparative algorithm was born.
It was not long before fellow founders and business leaders were asking if they could access the algorithm to help them with the very same problem. Today, the Comparative team is working with countless organizations of all sizes helping them achieve the deepest level of insights.